Memorable moments include 24kGoldn leading a posse of teenagers on a quad bike through the mall and a comedic chase sequence involving mall security.

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic.

Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production

The video was shot in and directed by John Tashiro , known for his vibrant and cinematic style.

24kGoldn, Lil Tecca pine for “Prada” in new single, visual

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.

The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall.