allows for diverse stories under a single brand name.
is a leader in the niche adult-drama digital market.
The "Bidaai" segment utilizes the traditional Indian wedding ritual of the bride's departure ( Bidaai ) as a backdrop for its narrative.
The Indian digital landscape has seen a massive surge in local OTT (Over-the-Top) platforms. Among these, Ullu has carved out a distinct market by producing short-form, adult-themed dramas. This paper focuses on Charmsukh , one of the platform’s most prolific anthologies, specifically the "Bidaai" episode released in 2022. Context and Production Charmsukh Episode: "Bidaai" (Part 1) Platform: Ullu App Year: 2022 Language: Hindi Format: Digital Web Series Themes and Narrative Structure