Adidas Info
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025
: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus. adidas
: Grew 12%, fueled by high demand in Running, Training, and Basketball. : Grew nearly 70% to €1,377 million from
: Grew nearly 70% to €1,377 million from continuing operations. Future Outlook (2026–2028) : Improved to 51
: The brand recently secured a massive win over Nike when Sabastian Sawe set a marathon world record of 1:59.30 wearing the Adizero Adios Pro Evo 3 , the lightest shoe in the Adizero range. Category Performance :
: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)
: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales.
