: Shows how much "room" you have to grow in your current auctions. 🏆 Campaign & Keyword Spotlight Top Performers
💡 Tip: Use high-level scorecards for these metrics to show growth or decline compared to the previous period. : The volume of hard leads or sales. ROAS / CPA : The financial efficiency of your spending. adworks
: Are mobile users converting, or just clicking? : Shows how much "room" you have to
: Identify high-spend keywords with zero conversions. adworks
: List the 3–5 keywords driving the highest conversion value.
: Mention that these were paused or added as negative keywords to save budget. 🧩 Audience & Behavior Insights
: A 30,000-foot view of how close you are to your monthly targets.