Alok, Sofi Tukker & Inna - It Don't Matter (official Lyric Video) Here

It earned Platinum certification in both Brazil and Poland.

The video, edited by , serves more as a "globetrotting" montage than a standard lyric clip: It earned Platinum certification in both Brazil and Poland

The collaboration by Alok , Sofi Tukker , and INNA is a high-energy deep house track that functions as a quintessential "global" anthem. Released in May 2021 as a Spotify Mint Single , the song blends Brazilian, American, and Romanian musical influences into a club-ready production. Musical Style & Production Reviewers from We Rave You describe it as

It utilizes nostalgic, pre-pandemic footage of the artists traveling and performing at massive festivals around the world. the song blends Brazilian

The imagery reinforces the song's lyrical theme—that distance doesn't matter when someone is "always in your head". Music Daily notes that the video suggests the special "someone" in the lyrics might actually be the artists' global fanbases.

Reviewers from We Rave You describe it as perfect for both dark, smoke-filled dance floors and outdoor sunset parties. Official Lyric Video Breakdown