Ben Settle Copy Troll Pdf Guide

: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies

: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit. Ben Settle Copy Troll pdf

The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. : Settle emphasizes doing your "trolling" on your

: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively. The goal is to use personality-driven, often provocative

: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format