Best Buy Commercial Christmas -

: "Look at how much faster this computer is!"

Fast forward to more recent years, and the story of Best Buy’s holiday commercials shifted from the creators to the . best buy commercial christmas

The story they were telling was simple: "We don't just sell this stuff; we know the people who built it." It was a bold attempt to position Best Buy as the "cool" authority in a world where Amazon was becoming the default. The "Game Changer" Strategy : "Look at how much faster this computer is

In the mid-2010s, Best Buy faced what many called an "existential crisis." People were "showrooming"—going into the store to look at a TV, then buying it cheaper on their phones while standing in the aisle. To fight back, their Christmas commercials pivoted to humor and star power. To fight back, their Christmas commercials pivoted to

, the co-founder of a then-fledgling app called Instagram .

, which was currently ruining everyone’s productivity.