: Retailers often bundle high-margin items like HDMI cables for significantly more than their manufacturing cost (e.g., $30 in-store vs. $8 on Amazon).

: Some experts suggest being wary of "original" prices during sales, as they may be inflated to make the discount appear larger than it is.

: Store settings often use a very "cool" (blue-ish) color temperature, which can make whites look cleaner under harsh overhead lights but may appear unnatural in a cozy living room.

: Manufacturers ship TVs with a "Store Demo" or "Vivid" profile enabled. This cranks the brightness and saturation to their absolute maximum to grab your attention.