Despite the benefits, Mayer-Schönberger and Cukier warn of a "dark side":
The authors identify three core shifts in how we handle information: Big Data: How the Information Revolution Is Tra...
Big data often tells us that two things are related without explaining the underlying cause. For example, data once revealed that orange cars were half as likely to have defects; while the reason was unclear, the correlation alone was valuable for predicting vehicle reliability. Transformation Across Key Sectors Despite the benefits, Mayer-Schönberger and Cukier warn of
Traditional statistics rely on small samples to represent a whole. Big data allows us to analyze nearly every data point in a set, which eliminates sampling errors and lets us "zoom in" on small subgroups without losing reliability. Despite the benefits