Essay Title: The Psychology of the Fourth Tire: Analyzing Sears’ "Buy 3, Get 1 Free" Legacy
: To get the deal, Sears often required the purchase of a professional alignment or specific installation packages. This ensured the car was safe while increasing the "out-the-door" price for the retailer. III. Strategic Brand Power: DieHard and RoadHandler
: Sears, Roebuck and Co. once sold over 20 million tires annually.
Essay Title: The Psychology of the Fourth Tire: Analyzing Sears’ "Buy 3, Get 1 Free" Legacy
: To get the deal, Sears often required the purchase of a professional alignment or specific installation packages. This ensured the car was safe while increasing the "out-the-door" price for the retailer. III. Strategic Brand Power: DieHard and RoadHandler
: Sears, Roebuck and Co. once sold over 20 million tires annually.