: By 2008, Subway took the deal national during the recession, generating $3.8 billion in sales in just one year.
From a business perspective, the BOGO deal is a classic . The restaurant may lose money on the sandwiches themselves—it's estimated that a $10 footlong costs the company about $2–$3 in materials—but they make up for it through "ancillary sales" like high-margin sodas, chips, and cookies. Summary of Active Deals (Spring 2026) Offer Type Promo Code Valid Dates Requirement BOGO Free Footlong FLBOGO April 1 – 28, 2026 Sub Club Members; App/Online only BOGO Free Footlong BOGOFL Until April 26, 2026 Participating Canadian locations BOGO for $1 BOGO1 Ongoing (April 2026) MVP Rewards Member specific offer Buy 1 Footlong get 1 FREE until M | Subway Canada buy a footlong get one free
: Within two weeks, his sales jumped from $14,000 to $23,000 weekly. : By 2008, Subway took the deal national