: The strategy began as early as 2014 with digital outlets and evolved into a nationwide program by 2017.
: The 2020 pandemic accelerated this shift, as customers sought safe, remote ways to make major purchases. This digital push helped Hyundai achieve record sales during a time of global uncertainty. How the Story Unfolds for a Buyer buy hyundai com
: Hyundai expanded this reach further by partnering with Amazon , allowing customers to browse and eventually purchase vehicles through a platform they already use daily. : The strategy began as early as 2014
: One of the biggest shifts is the "no-haggle" fixed pricing, which removes the traditional "back-and-forth" anxiety. as customers sought safe