: The "law of diminishing marginal utility" suggests that the satisfaction gained from a second purchase is naturally lower than the first. A BOGO 50 deal provides a financial "excuse" to buy that second game, artificially inflating its perceived value.
The BOGO 50 promotion highlights the growing friction between physical and digital gaming: The Analysis of "buy one get one 50% off" marketing mean
: It is an effective way to move aging stock or "slow-moving" titles without devaluing the brand with a permanent price cut.
Retailers prefer BOGO 50 over a standard 25% discount because it triggers specific psychological responses:
: Consumers often react emotionally to "50% off" as a larger, more attractive number, even if it only applies to the second item. This framing makes the deal feel like a significant win rather than a minor price adjustment.
: Unlike a flat sale, BOGO 50 keeps the primary item at its full Manufacturer’s Suggested Retail Price (MSRP). This maintains the "premium" status of new AAA titles while still offering a deal.
