: Shoppers often prefer BOGO deals over percentage-based discounts even when the net value is identical.

Research indicates that BOGO deals are significantly more effective than equivalent price discounts for high-value items like recliners.

By 2017, the recliner market was shifting from traditional manual models toward more advanced features.

: These promotions create a sense of urgency, often labeled as "FOMO" (Fear of Missing Out), which drives immediate impulse purchases rather than deferred buying. Market Trends in 2017

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