Buying Radio Airtime Costs -

Many stations bundle airtime with banner ads on their website or app.

Buying more spots usually lowers the cost per ad.

Professional voice talent, music licensing, and mixing ($300–$2,500). buying radio airtime costs

Buying radio airtime is a mix of art and math. Prices fluctuate based on who is listening, when they are listening, and where they are located. Core Cost Factors

The cost to reach 1,000 listeners. Average radio CPM is $10–$15. Many stations bundle airtime with banner ads on

"Drive Time" (6–10 AM and 3–7 PM) is the most expensive.

💡 Ask for the "remnant rate." If a station hasn't sold all its slots for the next day, they often sell them at a 50–90% discount just to fill the space. To give you a better estimate, let me know: What city or region are you targeting? Who is your ideal customer (age, gender, interests)? Buying radio airtime is a mix of art and math

A 30-second spot is typically 60–80% of the cost of a 60-second spot. Average Price Ranges Small Markets: $5 to $50 per 30-second spot. Medium Markets: $50 to $150 per 30-second spot. Large Markets: $200 to $5,000+ per 30-second spot. Understanding "The Reach" Station managers use specific metrics to set their rates: