: The Internet Archive offers options to borrow and stream the book online.

Contagious why things catch on - jonah berger - Academia.edu

In the book, Berger outlines six principles that drive virality and word-of-mouth marketing:

You can find the full digital book or comprehensive summaries at these locations:

Short excerpts and book reviews can be found on sites like Academia.edu and WordofMouth.org . 💡 Core Framework: The STEPPS Model