Directed as a "first big production experience" for Cole, the official video on YouTube blends playful "frolicking" with occult-inspired imagery.

: The video features a "cottagecore" aesthetic, with Cole and her dancers performing in prairie-style dresses and Mary Jane shoes.

The official music video for "W.I.T.C.H." by Canadian alt-pop artist Devon Cole serves as a vibrant, feminist reclamation of historical archetypes. Released on July 7, 2022, following a record-breaking pre-save campaign for Sony Music Canada , the video visualizes the song's central acronym: . Lyrical and Intellectual Foundation