Women over 40 control roughly 80% of all purchase decisions , yet their stories remain largely in the background of major theatrical releases. 🎬 Notable Works & Modern Representations
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Despite high-profile successes, broad systemic changes are slow: Women over 40 control roughly 80% of all
On broadcast and streaming, major female characters plummet from 42% in their 30s to just 15% in their 40s. thriving lives: Despite high-profile successes