Donovan Media Buying Software May 2026

Four Questions for Michael Donovan : An interview where the founder discusses the beginnings of DDS and its ability to embrace industry changes.

In 2011, merged with its primary competitor, MediaBank , to form Mediaocean . This merger created the largest independent advertising technology company in the world at the time. Key Software and Legacy donovan media buying software

: DDS was best known for its standardized systems that kept the TV ad market competitive for both buyers and sellers. Four Questions for Michael Donovan : An interview