He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar.
Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive." Don’t Make Me Think, Revisited: A Common Sense ...
He made the "Checkout" button large, green, and exactly where a thumb expects it to be. He chopped his "Welcome to the Future of
Steve smiled. That was the highest compliment he could ever receive. Steve smiled
The next morning, Steve started "Revisiting" his design with a common-sense lens:
He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon.