: She often celebrates by distributing sweets to the paparazzi while dressed in striking traditional attire, such as a red salwar-kameez or a black saree with a silver blouse. A History of Controversial "Stunts"
Poonam Pandey has frequently used the Diwali period to maintain her status as a "viral sensation".
Her festive presence is part of a larger pattern of controversial media tactics that have occasionally led to legal issues:
: In recent years, she went viral after spotting firecrackers (patakas) in local markets named after her. She leaned into this image on social media, jokingly asking who decided to make her the "brand ambassador of literal fire".