Success depends heavily on the quality of your vendor. Reputable sources in 2026 include: Is buying insurance leads worth it? - ActiveProspect

The "best" lead is often defined by your budget and follow-up capacity. The market typically breaks down into three primary categories:

: Distributed to 3–8 agents simultaneously. They are more affordable ( $20–$40 ) but require extreme "speed-to-lead"—often needing a response in under five minutes to be successful.