Block ad categories that are irrelevant to your audience or have historically low CPCs.
Most clicks come from mobile. Use responsive ad units that fit perfectly on smaller screens. 7. Use Competitive Ad Formats Enable all ad types (Text, Display, and Rich Media).
These often have less competition but higher specificity, attracting more targeted (and expensive) ads. 6. Enhance Site Speed and Mobile UX
Insurance, Finance, Real Estate, Legal Services, and Technology/SaaS.
By allowing more types of ads to compete for a single slot, you force advertisers to bid higher to win the space. Summary Checklist: Research high-CPC keywords before writing. Check your "Ad Review Center" weekly. Focus on "Quality over Quantity" in your traffic. Keep your bounce rate low by providing genuine value.