: New "experience stores" feature interactive zones where clinically tested skincare serums sit alongside collagen supplements and adaptogenic powders.
The company is currently undergoing a "transformation" to demystify the complex wellness market by integrating nutrition with aesthetics. Their posits that inner health is the primary indicator of outer appearance. https://www.hollandandbarrett.com/
At the heart of the Holland & Barrett strategy is a commitment to being "science-led from start to shelf". Unlike traditional retailers that solely stock third-party brands, Holland & Barrett employs a network of scientists, nutritionists, and technical experts who are involved in every stage of product development. : New "experience stores" feature interactive zones where