Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v Today

The official music video uses cinematic, moody imagery to reflect these stages of grief :

A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end .

Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights iKON - ‘왜왜왜 (Why Why Why)’ M/V

The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash .

The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G . The official music video uses cinematic, moody imagery

iKON Asks “Why Why Why” in Newest Music Video - The Kraze

Released on March 3, 2021, marked a significant turning point for iKON, showcasing a more delicate, musically mature persona . This digital single arrived after a year-long hiatus, serving as the group's first release without songwriting credits from their former leader, B.I . Bittersweet Lyrics and Themes Production Highlights The dance includes "key moves" like

A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" .