Jackie Deshannon ~ What The World Needs Now Is Love (1965) Official

When Jackie sang the first line— "What the world needs now is love, sweet love" —the room shifted. There was no irony in her delivery. She wasn't singing it as a hippie anthem; she was singing it as a survival tactic.

Hal David and Burt Bacharach, the legendary songwriting duo, had written "What the World Needs Now Is Love" a year earlier. They first offered it to Dionne Warwick. Dionne, usually the perfect vessel for their sophisticated melodies, turned it down. She thought it was "too preachy." Jackie Deshannon ~ What the World Needs Now is Love (1965)

As the orchestra began the iconic waltz-time intro, Jackie closed her eyes. The lyrics didn't ask for much. They didn't ask for more mountains or more oceans; they addressed a universal "Lord," but it wasn't a hymn. It was a plea. When Jackie sang the first line— "What the