This paper explores the transformation of Indian culture and lifestyle narratives in the digital age. It examines how traditional values—such as hospitality, the joint family system, and "unity in diversity"—are being repackaged by modern content creators for global and domestic audiences. By analyzing the intersection of heritage and digital media, this study highlights the shifting lifestyle trends that define contemporary India.
Abstract
Major celebrations like Diwali and Holi have become peak periods for lifestyle content, focusing on home decor, traditional recipes, and sustainable fashion. 4. Modern Lifestyle Trends This paper explores the transformation of Indian culture