The idea of a "Buy One, Get One Free" (BOGO) deal for a brand-new car sounds like an urban legend, but in the history of , it was a very real—if short-lived—marketing phenomenon. While most modern shoppers are used to more conventional incentives like 0% APR financing or cash rebates, the Kia BOGO deal remains a fascinating case study in aggressive automotive sales tactics. The Legend of the Kia BOGO Deal
: These weren't typically "buy a Telluride, get a Telluride free" deals. Instead, they usually required the purchase of a larger, more expensive vehicle at full MSRP—such as a Kia Sedona or Kia Sorento —to receive a smaller, entry-level model like a Kia Rio or an older model-year vehicle for "free". kia buy one get one free
: These promotions often surfaced during economic downturns or when dealerships needed to clear massive amounts of aging inventory quickly. By bundling two cars into "one payment," dealers could move high-margin SUVs while offloading less popular compact cars. Why You Won't See It Today The idea of a "Buy One, Get One