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: M·A·C was one of the first prestige brands to offer an extensive range of foundation shades for all skin tones, a commitment it upholds through initiatives like the Melanin Beauty Collective . Iconic Products and Innovations
: Originally designed for pros, the brand emphasizes "artistry for all," maintaining a global network of thousands of professional artists to guide consumers. mac cosmetics
M·A·C's identity is defined by its deep roots in professional artistry and its pioneering role in corporate social responsibility: : M·A·C was one of the first prestige
: Launched in 1994, this initiative donates 100% of the sale price of VIVA GLAM lipsticks to support organizations fighting HIV/AIDS and advocating for LGBTQIA+ and racial equity. It has raised over $535 million to date. It has raised over $535 million to date
The brand is synonymous with several cult-classic products that remain industry benchmarks: M·A·C Cosmetics (@MACcosmetics) - Facebook