: In 2024, many of Veronica's minor children were placed in foster care or kinship placement following reports of neglect and unsafe living conditions in their New York home.
: The family is known for its large size, with children spanning from toddlers to young adults. Veronica frequently features the "older kids" (like Mara and Adam) in different roles than the "littles".
: The central figure who films and manages the family's social media presence.
"Madmamas" (or ) is a family and social media brand led by Veronica Merritt , who gained fame on platforms like TikTok and YouTube for having 12 children with all their names beginning with M, A, or D.
: Older children often featured as "favorites" or primary helpers.
: Much of her content originally focused on grocery hauls, color-coding her children's belongings, and managing a large household on a tight budget.