Mariah Carey - It's A Wrap 2023 Site

To capitalize on the momentum, Def Jam Recordings released a four-track digital EP: The 2009 album version. It’s a Wrap (Sped Up): The version popularized on TikTok.

Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release Mariah Carey - It's A Wrap 2023

The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing: To capitalize on the momentum, Def Jam Recordings