Tire Buy 2 Get 2 Free — Merchants
Founded in 1943, became a major player in the mid-Atlantic automotive market. The "Buy 2, Get 2" offer was central to its competitive strategy against larger retailers. However, between 2016 and 2018, its parent company, TBC Corporation , phased out the brand.
As of 2023, the NTB brand is fully owned and operated by Mavis Tire. The Anatomy of the "Buy 2, Get 2" Deal merchants tire buy 2 get 2 free
Modern versions of this promotion, often seen at retailers like Big O Tires or Discount Tire Centers , carry strict terms that balance the retailer's cost: NTB | National Tire & Battery Auto Centers - Mavis Founded in 1943, became a major player in
The "Buy 2, Get 2 Free" promotion was a signature marketing tactic used by before the brand was retired in 2018 . While the deal appeared to offer a 50% discount on a full set of tires, it functioned as a strategic "loss leader" designed to drive traffic and upsell high-margin automotive services. Historical Context and Brand Evolution As of 2023, the NTB brand is fully
Most Merchant’s locations were converted to NTB Tire & Service Centers (National Tire & Battery) to consolidate marketing efforts under a single national identity.
