While there isn't a legitimate, legal "free" download for the full version of available from the publisher , you can access the core concepts through official summaries and related free resources. Official Access & Previews

: Understanding the difference between the Human brain (logic), Mammalian brain (emotions), and Reptilian brain (survival/instinct).

: Place the most important info at the start or finish.

: Often features free lessons on consumer psychology and neuro-influence.

If you are looking for the "how-to" guide aspects of the book, it focuses on these primary pillars:

: You can access the Neuromarketing For Dummies Cheat Sheet for free. It summarizes the three types of brains (New, Middle, and Old) and key "triggers" for the primal brain.