Bu iş böyle, Rolex, Range. Sizin tayfa bitch, bitch. Bizim tayfa rich, rich. Keltoş, babana koş Trap böyle yapana hoş La bebe koş,

This is widely understood as a jab at Ben Fero , a popular Turkish rapper known for his signature bald head and muscular physique.

The line is a direct "diss" aimed at the "New School" of Turkish rap—specifically the and Trap movement that dominated the charts at the time.

Mekanın Sahibi - Song Lyrics and Music by Norm Ender - Smule

It re-ignited the debate between Old School (lyrical, boom-bap) and New School (vibe-focused trap).

When the song dropped, it became an instant cultural phenomenon:

Norm Ender is positioning himself as the veteran "Old School" authority, dismissing the new generation’s style—characterized by heavy autotune and references to luxury brands like Gucci Gang—as superficial and talentless. Cultural Impact

The phrase "Keltoş babana koş" became a widespread meme used to mock anyone perceived as being "all style, no substance" or someone who acts tough but needs backup.