Organizations must ensure they are not merely using survivors as props to drive donations. Survivors should be active partners in the campaign's design and execution.
Great campaigns often center around a single, striking visual or a simple physical token. Organizations must ensure they are not merely using
Combined fun, peer pressure, and video sharing to raise over $115 million for ALS research in a single summer. 3. Clear Calls to Action (CTAs) Organizations must ensure they are not merely using
A collection of stories alone does not make a campaign. Successful awareness initiatives strategically package these narratives to achieve specific, measurable goals. 1. The Power of the Visual Anchor Organizations must ensure they are not merely using