Influencer marketing continues to be a key driver for brand trust, particularly for younger demographics.
Over 70% of consumers now make purchases directly through social channels. online buying trends
Over 60% of consumers use AI chatbots to help with product searches and inquiries. Influencer marketing continues to be a key driver
Nearly 30% of shoppers buy products on the same day they discover them on social media. 2. AI-Powered Personalization and Impulse Buying while Walmart dominates in essentials.
Amazon leads in discretionary purchase-intent, while Walmart dominates in essentials.