Our Brand Is Crisis May 2026

Though Goni won with 21% of the vote, his subsequent policies—like increasing taxes on the poor—led to violent protests and his eventual exile to the U.S.. Our Brand Is Crisis (2015) - IMDb

Directed by Rachel Boynton, this film follows American strategists from the firm as they travel to Bolivia to manage the 2002 presidential campaign of Gonzalo Sánchez de Lozada ("Goni"). Our Brand Is Crisis

The team, including James Carville, used American-style media assaults, focus groups, and negative campaigning to rebrand an unpopular, elitist candidate. Though Goni won with 21% of the vote,

is a title shared by two significant works—a 2005 documentary and a 2015 fictionalized satire—that explore the high-stakes, often cynical world of American political consulting exported to foreign nations. 1. The 2005 Documentary is a title shared by two significant works—a

They focused on the idea that "Bolivia is in crisis" to position their candidate as the only "father figure" capable of handling the chaos.