: A 2025 empirical study on Indian consumers noted that wives predominantly influence home appliance purchasing decisions (37.6%), followed by children and then husbands.
An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing . people who buy appliances
Consumers make their homes smarter, with a focus on security : A 2025 empirical study on Indian consumers
For a more contemporary look at how people buy appliances today, you might find these research areas equally compelling: people who buy appliances