: Large companies like IBM look for ideas backed by a list of potential paying customers to "prime" a solution. Proven Methods for Selling Ideas How to Sell an Idea to a Company Without Them Stealing It
: Many decision-makers, such as those at MGM , admit that if they knew which ideas would be hits, they would only buy those. people who buy ideas
: Buyers often fear lawsuits or financial loss if an idea isn't already patented or proven. : Large companies like IBM look for ideas