Researchers strive to remain neutral, ensuring their personal biases or emotions do not influence the data collection or interpretation.
In-depth, one-on-one conversations that allow for detailed personal perspectives.
Suggests that social reality is subjective and constructed by individuals. It focuses on understanding the meaning behind human actions (often associated with Qualitative data). 3. Common Methods Principles and Methods of Social Research
To ensure findings are credible and ethical, social research adheres to four foundational pillars:
Create a testable statement or a guiding research question. Researchers strive to remain neutral
Identify a specific question or social phenomenon.
Analyzing existing datasets (like census data) to find new insights. B. Qualitative Methods (Words and Meanings) Principles and Methods of Social Research
Gather information and use statistical or thematic tools to interpret it.