Before choosing tools, a researcher must decide on their philosophical stance:
New data collected specifically for the study (Surveys, Interviews, Experiments, Observations).
Uses Content Analysis (counting words) or Thematic Analysis (identifying patterns and themes). 7. Reliability, Validity, and Ethics Research Methodology
Every member has a known chance of being selected (Random, Stratified). This reduces bias.
Selection based on convenience or specific criteria (Purposive, Snowball). This is common in qualitative studies. 6. Data Analysis Once data is collected, how is it processed? Before choosing tools, a researcher must decide on
Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen.
Does the study actually measure what it claims to measure? Reliability, Validity, and Ethics Every member has a
Combines both to provide a more holistic view of the research problem. 4. Data Collection Methods (The "How") This section details the practical steps taken: