Trends like "Green VAS" (e.g., promotional RBTs for environmental causes) are emerging to align with Gen Z consumer values. VAS Telecom: Top Services to Boost ARPU in 2025 - Telesens
The most significant recent shift is the transition to , which plays short-form video content on the caller's screen during the call setup period. Ring Back Tone (통화연결음)
V Coloring is increasingly being positioned as a mobile advertising platform for businesses. Trends like "Green VAS" (e
Value-added services like RBT are critical for telecom operators to boost Average Revenue Per User (ARPU) . Experts predict VAS could contribute over 20% of total telecom revenue by 2025. Trends like "Green VAS" (e.g.