Offering "Global South" perspectives that challenge Western-centric models of diplomacy. Why It Matters Today
Building on Joseph Nye’s concept of soft power, the handbook explores how a country’s values, culture, and policies act as assets that attract rather than coerce.
A central theme is the shift from one-way broadcasting (monologue) to two-way engagement (dialogue). It emphasizes that in a networked world, listening is as important as telling.
Analyzing the medium and the message.
Understanding the strategic utility of reputation.
