Rules For Radicals » 【Fresh】

Targets should be personalized, frozen, and polarized to make them specific individuals, not abstract entities.

Alinsky’s 13 rules focus on psychological warfare and strategic, enjoyable action, including utilizing ridicule and personalizing targets to maintain pressure. Rules for Radicals by Saul Alinsky - The Commons Rules for Radicals

Always provide a constructive alternative for when the attack succeeds. Targets should be personalized, frozen, and polarized to

Use ridicule, constant pressure, and threats to force the opposition into mistakes. Targets should be personalized

Power is often what the enemy thinks you have.