Rutube -

: Creators can earn revenue once their channel reaches 5,000 views, provided videos are at least one minute long. Growth and Future Outlook

: The number of content creators on Rutube jumped by 137% in a single year. rutube

Rutube: The "Russian YouTube" and Its Rise in the Global Digital Shift : Creators can earn revenue once their channel

: State-backed TV channels like Channel One Russia and NTV are directly embedded into the platform's toolbar. Since late 2020, Rutube has been owned by

Since late 2020, Rutube has been owned by , a subsidiary of the state-backed energy giant Gazprom. This acquisition marked the beginning of heavy investment intended to make the platform a credible rival to Western services. According to reports from the Atlantic Council , Rutube is now part of a broader "techno-isolationism" trend within Russia. Content and Ecosystem

: Viewers spent approximately 1.9 billion hours on the platform, with views increasing by nearly 20%.

Despite being roughly the same age as YouTube, Rutube's audience has surged only recently. By early 2026, the platform reported: