: To ensure customers actually break things, he introduces a "sumo suit" promotion, where customers are encouraged to wear the bulky suits while navigating the narrow aisles of fragile antiques.
: Leo Allen, Nathan Fielder, Adam Locke-Norton, and Eric Notarnicola Running Time : Approximately 21 minutes
The fourth episode of 's third season, titled "Sporting Goods Store/Antique Store," originally aired on November 5, 2015. In this episode, Nathan Fielder implements two unconventional business strategies to help struggling local businesses. Segment 1: Sporting Goods Store
: Nathan meets with parents to convince them that their children are the "next big thing" and signs them to binding legal agreements. Segment 2: Antique Store
: Sign these children to long-term endorsement contracts while they are still young and "cheap," hoping they eventually become superstars who will promote the store for a fraction of their future market value.
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