Side2 is a specialized Czech graphic design studio founded by designers including Tomáš Machek. The studio focuses on creating comprehensive visual systems, branding, exhibition graphics, and editorial design. Their approach is characterized by high functionality, clean typography, and a "less is more" philosophy. Key Projects and Expertise
The studio has designed graphics for numerous exhibitions and cultural institutions, including:
The studio designed the "Vladimír Holan: Spisy" book edition and worked on dTest magazine. Design Philosophy Side2 is a specialized Czech graphic design studio
Side2 has developed branding for various companies, including the Severomoravská energetika 1998 annual report and the Sipral 2000 company profile.
As part of a team (alongside A69 architects and Superior Type), Side2 won an international competition to design a new, unified navigation system for Prague's public transport and public spaces. The project focuses on improving clarity, consistency, and user experience across the city. Key Projects and Expertise The studio has designed
Based on your request, this report focuses on , the prominent Czech graphic design studio known for its work in visual identity, typography, and complex navigation systems. Side2 Studio Overview
Using research, prototypes, and user testing (e.g., at the Palmovka metro station) to ensure usability. Selected Portfolio Highlights Grand Prix Architektů 2023 (Visual Identity) Radlická—Výmolova navigation system Terminál Smíchov navigation system Art Index Pop-Up Invalidovna (Exhibition Graphics) The project focuses on improving clarity, consistency, and
Side2’s work emphasizes "clarity" and the organization of information over "exaggerated visual gestures". Their philosophy involves: