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The powerhouse behind K-pop icons like aespa , NCT , and EXO is undergoing a massive transformation. With the official rollout of SM 3.0 , the agency is no longer just a "Star Museum"—it’s a global creative force. What’s Trending Right Now:
By shifting to a multi-production system , SM aims to release more music faster while keeping their unique creative identity intact. They are moving away from the "sole producer" model to a more flexible, creative-led structure that places the artists at the center.
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: SM is doubling down on tech by implementing AI in music production and showcasing virtual artists like naevis at major festivals.
The entertainment industry is currently focused on "SM 3.0" era, which is moving from a single-producer system to a multi-production and AI-integrated model to stay ahead of evolving global trends. The powerhouse behind K-pop icons like aespa ,
: Keep an eye out for SMTR25 , a male trainee team poised to debut as the next rookie boy band in 2026.
Which SM artist’s 2026 project are you most excited for? Is it aespa's world tour or the debut of the new boy band ? Let us know in the comments! 👇 They are moving away from the "sole producer"
: In a rare move, SM is reportedly joining forces with HYBE , JYP , and YG to launch "Fanomenon" in 2027—a massive music festival designed to rival international giants like Coachella.
