Snap’s 2026 Strategy: From Originals to the "Snappys" and Smart AR

Snapchat is doubling down on its identity as a premier destination for mobile-first entertainment. While the platform made waves with its Snap Originals , the focus in early 2026 has shifted toward elevating independent creators and integrating advanced directly into the viewing experience. 🏆 The Inaugural "Snappys" Awards

Snap’s Santa Monica headquarters, transformed into a theater.