The Trusted | Advisor
Developing a trusted relationship does not happen overnight. The book outlines a structured, sequential process to earn this position:
): The advisor's focus on themselves rather than the client. The Trusted Advisor
): The safety and security a client feels when sharing difficult or personal information. Self-Orientation ( Developing a trusted relationship does not happen overnight
💡 Because Self-Orientation is the denominator, it is the most critical variable. High self-interest will completely destroy a score, even if credibility, reliability, and intimacy are high. 🪜 The 5 Stages of the Trust Process even if credibility